Case Studies

A selection of documented interventions — from problem framing to measurable product impact.

User Research Suite — Automating repetitive UX research tasks with AI

Design and development of a SaaS tool powered by Claude AI — streaming-generated study protocols, stakeholder briefs as slides, Word/PDF/PowerPoint exports. Auth, Stripe payments and saved projects. Deployed in production on Vercel.

Side ProjectGenerative AIClaude APIResearchOpsNext.jsSaaS

Coming soon

3.5 yearsUX Research Lead

Scaling the UX Research practice in an international B2B e-commerce

Creating and structuring a UX Research practice within Groupe RAJA — 21 e-commerce sites, 19 countries, 2 million B2B customers — to make it a strategic decision lever.

ResearchOpsB2B E-commerceMixed methodsManagement

1 monthUX Research Lead

Building reliable personas through mixed methods — qualitative approach confirmed by statistical segmentation

How to go beyond intuitive personas with a rigorous mixed-methods approach: 10 interviews, questionnaire with 102 clients, free-text coding and K-means clustering to reveal that role within the company — not sector or purchase frequency — is the only true differentiating factor.

PersonaMixed methodsStatisticsUX ResearchB2B E-commerce

8 monthsErgonomics Study Analyst

Ergonomic evaluation and UX innovation in the cosmetics industry

How introducing rigorous UX methods at CHANEL enabled a deeper understanding of cosmetic product usage experience and the building of a durable methodological foundation for the R&I lab.

Product ergonomicsUser testingPsychometricsLuxury & Beauty

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